Partner relationship management (PRM) programs play a crucial role in channel sales strategies for many companies. These programs are designed to motivate, enable, and incentivize channel partners like distributors, resellers, agents, and technology partners to promote and sell a vendor’s products and solutions. The overarching goals of PRM programs are to maximize channel revenue, ensure partner loyalty, provide the right sales support tools, and gather useful sales data and insights.
PRM platforms provide partners with access to assets like marketing materials, sales tools, training reso
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Gamification, or the application of game elements in non-game contexts, has become increasingly popular in business and marketing over the past decade. The global gamification market has steadily grown and is projected to reach $32 billion by 2028 according to Emergen Research. Gamification leverages people’s natural desires for competition, achievement, status, self-expression, altruism and closure to motivate desired behaviors. It applies game mechanics like points, badges, leaderboards, challenges and rewards to drive engagement with products, services, brands and online communities.